Tesla Revs Up The Model S Hype Machine

Outside of the Toyota Prius or the Chevy Volt, Tesla is the best known name in the ever-growing world of alternative fuel vehicles. And now, as the release of the company’s new flagship car, the Model S, creeps ever closer, the Tesla hype machine is beginning to shift into high gear.

The new Tesla S—an electric, full-size, rear-wheel-drive, five-seat sedan—is a departure from the company’s previous car, the high-performance, high-speed, high-price-tag Roadster. To that end, the company is seeking to recast itself, not simply as a one-trick sports car company, but instead as an all-electric brand capable of competing with luxury car makers the likes of BMW, Mercedes and Audi with its higher-end models.

tesla model s

image via Tesla Motors

Ahead of the anticipated mid-2012 delivery date of the Model S, Tesla has already begun to woo potential drivers. The company’s website recently posted a preview video, complete with U2 sound-alike background music, that features Tesla execs extolling the virtues of the Model S. Elsewhere on Tesla’s flashy website are features on the upcoming car’s design and manufacturing, reviews from the automobile press who’ve had the opportunity to drive a Model S, as well as virtually any speck of information you’d care to know about the car.

TeslaModelS2

image via Tesla Motors

Tesla says deliveries of the California-manufactured electric car will begin this summer. In it’s first year of production Tesla hopes to have 5,000 Model S vehicles on the streets. In subsequent years, the company hopes to hit a production goal of 20,000 vehicles.

Steve Duda lives in West Seattle, WA with three dogs and a lot of outdoor gear. A part-time fly fishing fishing guide and full-time writer, Steve’s work has appeared in Rolling Stone, Seattle Weekly, American Angler, Fly Fish Journal, The Drake, Democracy Now! and many others.

  • Jsable

    Nichola is rolling over in his grave!

  • http://www.facebook.com/people/Patrick-Goodhall/1592375883 Patrick Goodhall

    An engineered society would have had these as the ONLY personal vehicles allowed in large urban areas long ago – no smog – ever – and no wars for oil either.  Imagine that.  One would think the beelyuns and beelyuns in Asia would be paying closer attention.  On ewould think the 400 meeelyun in North America would be paying closer attention.  Nah, just dill baby drill – and then breathe the soot.  Brilliant.

  • R Insider 1

    Patrick Goodhall, your comment suggests that the Tesla models would be affordable for everyone, which is clearly idiotic. Only a tiny percentage of the meelyuns and beelyuns of people you want to have driving these cars could afford to buy one…so keep dreaming.