Ford’s Alt-Fuel Vehicle Commitment Paying Off

Around 2000, the Ford Motor Company decided to commit to alt-fuels. At the time, the company had only 10 patents that it classified as hybrid technology. Things slowly began to change as Ford began investing into  the development of the Escape Hybrid. Still, by 2002 Ford only had about 30 hybrid patents.

In 2005, Ford finally introduced the Hybrid-Electric Escape. With it, Ford was third to market with a hybrid electric vehicle, and the first company to bring a hybrid SUV to market. It was also the first hybrid electric vehicle with a flexible-fuel capability, allowing it to run on E85. Flush with this accomplishment, Ford rather hastily announced its goal to make 250,000 hybrids a year by 2010.

It didn’t happen.

image via Ford

By mid-2006 Ford announced that it would not meet that goal. The failure was blamed on excessively high costs and a lack of sufficient supplies of the hybrid-electric batteries and drivetrain system components. Not all progress stopped for Ford, however. The Escape’s platform mate Mercury Mariner was released with the hybrid-electric system in the 2006 model year—a full year ahead of schedule. Ford also launched its One Ford strategy designed to accelerate development of new products with a more efficient method of innovation sprang forth.

Things now seem to be paying off for the Michigan-based automaker. Today, Ford has around 500 hybrid patents and the company has transformed its lineup, one-third of which will feature a model with that gets at least 40 mpg in 2012, and they it’s on the verge of launching the all-electric Focus and a plug-in hybrid version of its popular Fusion sedan called the Energi (pictured above).

Steve Duda lives in West Seattle, WA with three dogs and a lot of outdoor gear. A part-time fly fishing fishing guide and full-time writer, Steve’s work has appeared in Rolling Stone, Seattle Weekly, American Angler, Fly Fish Journal, The Drake, Democracy Now! and many others.

1 Comment

  • Reply February 18, 2012

    David Fisher

    Would love to see the Energi, but the pic link on page 1 is broken.

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