Toyota Details Green Car Detroit Show Plans

Toyota has begun selling the smaller version of its iconic Prius, the Prius C. In Japan. Where it’s called Aqua.

But not to worry, as planned, the new five-door subcompact edition of the popular hybrid will get a big rollout at the upcoming North American International Auto Show, in preparation for a spring U.S. launch. And that’s not all the company has planned for the big Detroit confab: Toyota also said it would premiere the NS4, “an advanced plug-in hybrid concept vehicle.”

toyota ns4 phev concept

image via Toyota

No further details on this vehicle were given, but the company did tantalize followers with a view of a small portion of the vehicle’s front end. That’s it above. Of course, Toyota already has a plug-in hybrid well in the works, the Prius Plug-in Hybrid that’s set to hit the U.S. market in March 2012.

As for Aqua, Toyoto said it was launching it in Japan at a starting price of 1.69 million, which isn’t as bad as it might sound – that converts to around $21,500. The company said it’s aiming to sell about 12,000 Aquas a month in Japan.

According to a Bloomberg News report, Aqua fills a lower-priced niche that will help the company increase domestic sales after the company raised prices on the bigger Prius.

Pete Danko is a writer and editor based in Portland, Oregon. His work has appeared in Breaking Energy, National Geographic's Energy Blog, The New York Times, San Francisco Chronicle and elsewhere.

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