The Power Of The Green-Minded Employee

While energy-efficient appliances, CFLs, solar panels and LEED Gold certification can make a big difference in an office’s environmental impact, a report by the American Council for Energy-Efficient Economy (ACEEE) reminds us not to overlook the power of the employee.

After all, if no one turns off that CFL light or throws the compostable cutlery in the proper bin, then much of the point is lost. Through multiple case studies, the ACEEE shows that changing employees’ attitudes and behaviors around going green can impact the office as well as the rest of the community. One of the case studies featured the government’s “Green the Capitol” initiative, which included a whole host of measures to reduce the carbon footprint of the House of Representatives.

green employees

image via Shutterstock

Beyond the structural changes necessary to switch from coal to natural gas power and replace the Capitol Dome lights with CFLs, the program included education and encouragement for people to carpool, turn off computers when not in use and make sure recyclables reach the blue bin. After 18 months, the efforts reduced the House’s carbon footprint by 74 percent. While separating out the direct impact of employee engagement is more than a little tough, it’s definitely in the positive direction.

So how exactly do you get employees on board? The ACEEE noted four main approaches in all the programs studied. First, getting the senior management on board and making a public dedication to the cause is critical. If people don’t think it’s important, they won’t take time to do it.

Angeli Duffin is a Midwest transplant currently living in San Francisco, CA. Kicking off her career doing product design and development with Fair Trade artisans around the world, she then moved on to the editorial side, writing for eBay’s Green Team blog and working as a marketing consultant for social and environmentally minded companies