Going Green Makes Good Business Sense

There is now more pressure than ever on businesses to go green, but the transition to environmentally-friendly operations doesn’t have to be a painful one: in fact, it just makes good business sense to reduce waste and recycle more. Companies like Flyerzone are able to pass on lower costs to their customers because they do more with fewer resources, and offer incentives to staff who can come up with fresh and innovative ideas for improving efficiency.

It’s true that many companies have been able to attract new customers by improving their environmental credentials, but it takes more than a bit of greenwashing to convince consumers – sustainability needs to become part of the way an organisation operates rather than a few token gestures here and there. If you can market your company as a green organisation without stretching the truth, you know you’re doing something right.

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The good news is that there are a variety of ways companies can reduce their impact on the environment at very little cost. One of the first places to start is by examining energy usage: even in a small office, using low-power light bulbs, turning off the air conditioning and switching off computers in the evening will have a huge impact on electricity bills. Not only does this enhance a business’ environmental credibility, it also reduces overall operating costs over the long term.

Recycling is another area where businesses can reap big rewards – recycled products such as toilet paper, paper towels and even office furniture are often cheaper to buy and supports a growing industry that makes better use of the planet’s resources. When businesses work together to support the green economy like this, it can generate a snowball effect that makes it easier for others to join the trend.

One business that has taken this message to heart is Flyerzone, which prides itself on its low wastage and high efficiency. As it’s certified by the Forest Stewardship Council’s chain of custody programme, customers can be sure that the printed materials they buy from Flyerzone come from well-managed forests, using wood that is tracked every step of the way from seedling to paper.

Printing inks used by Flyerzone are vegetable-based and pumped from large drums to reduce packaging waste, and it even recycles its printing plates after use. The company also has a range of recycled paper products for environmentally-conscious customers, who can choose from 50 per cent to 100 per cent recycled leaflets, letterheads, business cards and flyers.

If you want to run your business along these lines, consider starting an employee recycling programme – putting green initiatives in the hands of your team can generate new ideas and lets your employees know they’re working for a company that supports their values. In return, you can offer “green benefits” such as bus passes, flexibility for home working or even assistance in buying low-carbon vehicles if you have the resources. Involving your team in the green transition is a key part of making sustainability part of the lifeblood of your organisation.

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