What happens when a car manufacturer challenges some of fashion’s top names to make recycling haute couture? Readers of Vogue are about to find out, as a new six-page advertisement for Lexus, scheduled to run in the January 2012 issue, will feature four clothing items culled from a dismantled Lexus CT Hybrid.
The four pieces are the “Environmental Crown of Virtue” by Moss Lipow, which makes use of transmission starter and exhaust manifold gasket; “The Valve Collection” by jewelry designer Eddie Borgo, which is based around the vehicle’s valve lifters, crank bearings and hose clamps; “Nomadic Sanctuary” by John Patrick, a trench coat, shorts and clutch designed using floor mats made from plant-based plastic, wire harness, leather seat covers and cargo covers; and “The Luna Shoe” by Alejandro Ingelmo, which makes use of armrest leather trim and clear plastic tubing.
All of which is designed to promote the fact that the Lexus CT Hybrid is 90 percent recyclable, according to ISO22628 standards.
The collection was recently on display at Art Basel Miami Beach, and individual pieces were sold at private auction during the event, with proceeds benefiting the Council of Fashion Designers of America/Vogue Fashion Fund (CFDA), a trade association representing designers of womenswear, menswear, jewelry and accessory designers.
For the curious, behind-the-scenes videos of the Lexus CT hybrid being dismantled are available at Vogue.com/Promotions/Lexus, where a series of interviews with the four designers will also be posted throughout December.