The BMW i8 is, technically, still considered a concept car and BMW doesn’t even plan to begin selling the hybrid until 2013. But it appears the marketing machine is already starting to crank up for the high-powered, luxury car.
The company recently announced that the i8 will be featured the Tom Cruise action franchise, Mission: Impossible – Ghost Protocol, this December. Hold onto your seat belts Ethan Hunt fans, as Cruise will be seen in the film driving the i8. The German auto maker plans to launch a full scale promotion around the movie, including 200 special screenings of the film for BMW customers and a contest that will award an all-expense paid trip to the Mission: Impossible – Ghost Protocol U.S. premiere. There will also be a blitz of web ads on international, national and regional sites, banner ads and e-mail campaigns.
BMW has high hopes for the i8. Early reports say that the combination of the car’s 222 horsepower gasoline engine and the 129 horsepower electric motor give the i8 a 0-to-62-mph time of 4.6 seconds. That’s very fast, even quicker than BMW’s M3 coupe. The i8 is expected to reach an electronically limited top speed of 160 MPH.
The i8 also boasts impressive numbers on the fuel efficiency front. The coupe, whose body is constructed from carbon fiber reinforced plastic, can run exclusively on electric power in front-wheel-drive mode for up to 22 miles. BMW claims the i8’s electric/gasoline consumption at 80 mpg, making the total range of the vehicle around 430 miles.