Ready To Blast Off? BMW Seeks ‘Electronauts’

Looking to lease a brand new BMW Active E sedan? Not so fast, pal! Aside from the well-padded bank account, do you have what it takes? Are you an Electronaut?

As part of it’s new marketing campaign, BMW is looking for 700 brave souls to “become one of the first to drive the all-new, all-electric BMW ActiveE, and join us in the next frontier.” The company hopes to find a customer who is a “front runner of innovation, and an advocate for sustainability. A surveyor of the present, and a proponent of the future.” What this all means is that BMW is looking for customers to provide feedback during the two-year life of the lease.

bmw active

image via BMW

Potential Electronauts must first register with BMW and then acquire a quote from BMW’s charging station installer, AeroVironment. When you accept AeroViroment’s installation quote you’ll learn whether you’re eligible to become one of the chosen 700 Electronauts. Lease rates for the Active E are $2,250 down and $499 a month for a closed-end (meaning you must give the car back), two-year lease. The lease will cover all parts and maintenance.

Electronaut duties include regular feedback sessions with BMW engineers. BMW hopes to gather not only valuable information about the EV itself, but also about changing driving habits, how the car fits into lifestyles and what improvements can be added to the owner experience.

Steve Duda lives in West Seattle, WA with three dogs and a lot of outdoor gear. A part-time fly fishing fishing guide and full-time writer, Steve’s work has appeared in Rolling Stone, Seattle Weekly, American Angler, Fly Fish Journal, The Drake, Democracy Now! and many others.