Volt Drawing In New Buyers Says Chevy

According to U.S. automaker Chevrolet, the company’s Volt is bringing in new customers that have never been to a Chevy dealership before, or have been purchasing vehicles from another manufacturer over the last few years.

The consumer profile claims come from a buyer survey conducted by GM, and should thus be taken with a grain of salt. It does support reports we’ve seen that, overall, American consumers seem to be more interested in hybrids than electric cars due to range concerns and price.

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image via Chevrolet

We recently noted that the Nissan Leaf seems to be out-selling the Volt at the moment, however, Chevy is working on some upgrades for the Volt’s nationwide rollout, including a solar-powered production facility, solar charges at dealerships and a plan for increased production after a plant shut-down earlier this summer.

But, Chevy also notes that interest in the Volt has caused some to purchase a Chevy Cruze after coming into the dealership. While the Cruze has a stated fuel economy of 26 miles per gallon in the city, it’s certainly no match for the 35 mile all-electric mode of the Volt in terms of eco-friendliness.

Aaron Colter is a freelance writer and marketing consultant in Portland, Oregon. A graduate of Purdue University, he has worked for the NCAA, Dark Horse Comics, Willamette Week, AOL, The Huffington Post, Top Shelf Productions, DigitalTrends, theMIX agency, SuicideGirls, EarthTechling, d'Errico Studios and others. He is also the co-founder of BananaStandMedia.com, a free record label, recording studio, and distribution service for independent musicians.

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