Toyota Prius 2012 Line Up Showcased

Toyota has announced details and pricing for two different versions of its popular green car the Prius, saying the company will make both a hybrid as well as a plug-in hybrid model of the new 2012 vehicle. According to data we recently covered, the Prius has been rolling out into the market fairly well, shipping over 9,000 units in August alone, and one million units total, making it one of the best-selling eco-friendly cars on the road.

Propelled by two electric motors, one 60 kilowatt unit to power the transaxle and another for battery regeneration, and coupled with a four cylinder, 1.8 liter enginge, the Prius Plug-In Hybrid, (seen below), has a total output of 134 horsepower. Equipped with a 4.4 kilowatt-hour lithium-ion battery system, the car has an all-electric range of 15 miles when traveling at speeds under 62 miles per hour, and has an estimated fuel economy equivalent of 87 miles-per-gallon.

2012 Toyota Prius Plug-In Hybrid, Toyota, Hybrids, Plug-In Hybrids

image via Toyota

According to Toyota, the vehicle can be charged in under three hours using a standard outlet, and in under two hours using a 240 volt charging station, which the company has partnered with Leviton, who also works with Ford, to give Prius buyers the option for home installation at the time of purchase.

The automaker says online ordering will begin in October, with units delivered in the spring of 2012. We noted earlier this year that priority registration had opened for Oregon customers, but the plug-in Prius will also be available in select states, like California, as well before being released on the national level in 2013 with a base price of $32,000 and just under $40,000 for the premium edition.

2012 Toyota Prius, Toyota, Prius, Hybrids

image via Toyota

The automobile manufacturer also announced that the standard version of the 2012 Prius (interior seen above), which has a combined fuel economy of 50 mpg and essentially the same powertrain as the plug-in hybrid model, will come in a variety of options, including one that features a solar panel roof and one that includes the racing style upgrade we reported about earlier this year.

Finally, Toyota has announced that the Prius v, a sporty model of the car with 58% more cargo room than the original, will begin to arrive in dealerships late in October with a base price of $26,400, and just under $30,000 for the premium edition. All of the vehicles announced are expected to quality for a federal tax credit estimated to be $2,500.

Aaron Colter is a freelance writer and marketing consultant in Portland, Oregon. A graduate of Purdue University, he has worked for the NCAA, Dark Horse Comics, Willamette Week, AOL, The Huffington Post, Top Shelf Productions, DigitalTrends, theMIX agency, SuicideGirls, EarthTechling, d'Errico Studios and others. He is also the co-founder of, a free record label, recording studio, and distribution service for independent musicians.

1 Comment

  • Reply September 24, 2011


    15 mile electric range?u00a0 Are they kidding?u00a0 That doesn’t even make it a “commuter vehicle.”u00a0u00a0 I’ve have my Prius II for over five years now, waiting for an “electric only” capable version to come on line (similar to the early Japanese versions which had a limited EV mode in the late 90s).u00a0 C’mon Toyota, if Chevy and Nissan can get electric only ranges of between 35 and nearly 80 miles, why can’t you? nnHere’s hoping the 15 mile range in the article is not accurate……

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