It sounds too good to be true: a way to fund global reforestation just by conducting Internet searches. But with a recognized name like Carbonfund.org behind it, it would appear that Ecosearch.co is entirely legitimate.
When users conduct their searches through Ecosearch, they help to generate revenue for Carbonfund through Google (the engine behind the new search page). This cash is then used by Carbonfund — whose mission is to fight global warming, largely through carbon offsetting — to fund reforestation efforts around the world. Why reforestation, rather than, say, renewable energy or energy efficiency? Because of the wide scope of environmental and social benefits of tree planting, which include the absorption of carbon dioxide, improved air quality, preserved biodiversity, the control of flooding (by minimizing runoff and topsoil loss), and the provision of habitat and nutrition for wildlife, according to Carbonfund.
“You can set Ecosearch.co as your default search engine and forget about it because you’re receiving the same great results,” said Eric Carlson, president of Carbonfund.org, in a statement, who goes on to note that it’s one easy way that anyone can make a difference.
To celebrate this launch — and jump start their goal of planting 3 million trees over the coming year — Carbonfund.org will plant two trees for the first 250,000 new users who set Ecosearch.co as their computer’s default search engine and Like it on Facebook (www.facebook.com/ecosearch.co).