New Search Engine Plants Trees For Free

It sounds too good to be true: a way to fund global reforestation just by conducting Internet searches. But with a recognized name like behind it, it would appear that is entirely legitimate.

When users conduct their searches through Ecosearch, they help to generate revenue for Carbonfund through Google (the engine behind the new search page). This cash is then used by Carbonfund — whose mission is to fight global warming, largely through carbon offsetting — to fund reforestation efforts around the world. Why reforestation, rather than, say, renewable energy or energy efficiency? Because of the wide scope of  environmental and social benefits of tree planting, which include the absorption of carbon dioxide, improved air quality, preserved biodiversity, the control of flooding (by minimizing runoff and topsoil loss), and the provision of habitat and nutrition for wildlife, according to Carbonfund. (screenshot)

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“You can set as your default search engine and forget about it because you’re receiving the same great results,” said Eric Carlson, president of, in a statement, who goes on to note that it’s one easy way that anyone can make a difference.

To celebrate this launch —  and jump start their goal of planting 3 million trees over the coming year — will plant two trees for the first 250,000 new users who set as their computer’s default search engine and Like it on Facebook (

Susan DeFreitas has covered all manner of green technology for EarthTechling since 2009. She is a graduate of Prescott College for the Liberal Arts and the Environment, and has a background in marketing green businesses. Her work on green living has been featured in Yes! Magazine, the Utne Reader and Natural Home.

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