Beginning in early 2012, Americans will for the first time see “CarbonFree Certified” on LCD TVs and monitors, refrigerators, clothes washers, LED lamps and solar panel products. That’s the word from LG Electronics and Carbonfund.org, who together announced that the Korea-based electronics giant is breaking new ground by joining the effort to promote sustainability.
Which prompts the question: What does it mean for a program to be CarbonFree certified? According to Carbonfund.org, it first means the product has undergone third-party testing to calculate the greenhouse-gas emissions over its life cycle. (This PDF from Carbonfund.org outlines their testing protocol in detail.) Then, through Carbonfund.org, the manufacturer backs projects that help offset the carbon from the product. Those projects are in three categories: renewable energy and methane; energy efficiency and carbon credits; and reforestation and avoided deforestation.
Bringing LG in to the fold is a nice coup for Carbonfree.org; previously, we’d reported on a couple of products with the CarbonFree label, a paper shredder sold by Costco, and a Motorola cell phone that had earned the label but was available only in Canada.
Currently, LG offers the Energy Star labels on many of its products that use less energy than typical such products, and it said working with Carbonfund.org was part of its effort to step up its game on the sustainability front. “Achieving the CarbonFree label for these products both validates the efforts we have made to reduce our carbon footprint and provides consumers important information they can trust,” said Wayne Park, president and CEO of LG Electronics USA.
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