Apple’s new recycling guidelines appear to be refreshingly simple and customer-friendly. You can now send Apple your old iPhone, iPad, Mac or PC for reuse or recycling. If the computing device has any monetary value, Apple will send you a gift card for its fair market value for use at any Apple retail store or their online store. If you simply want to dispose of unwanted computers or displays – regardless of brand – call 877-712-2405 to receive a free prepaid shipping label. Then pack up your equipment using your own box and send it off.
If you’ve got an old iPod that’s no longer in use, you can simply take it in to any Apple retail store. They’ll recycle it for you and offer a gift certificate for 10 percent off anything in the store. Apple will also recycle any mobile phone for customers, regardless brand. Apple also offers a prepaid shipping label for customers who wish to simply mail in their phones or iPods.
Apple has instituted recycling programs in cities and college campuses in 95 percent of the countries where its products are sold. The company says it has diverted more than 130.2 million pounds of equipment from landfills since 1994. Apple’s goal of achieving a 50 percent recycling rate was met in 2009 when the company recycled 66.4 percent of its materials company wide. Apple hopes to recycle 70 percent of its products by 2015.