U.K. Utility Gets Energy Management Software

The home energy management company Opower has announced its partnership with First Utility, an energy company in the United Kingdom, to roll out software that shows ratepayers’ individual reports about their power usage and suggests tips for how to save money.

We covered a similar partnership between Opower and a Baltimore utility provider earlier this year, and conducted an interview with the co-founder of the company late last year. The technology works in tandem with the smart grid and smart meters, which are planned to be deployed to every U.K. resident by the year 2019.


image via Opower

The reports issued to customers highlight a household’s electricity use compared to those in its neighborhood, with statements such as, “You use 72 percent more energy than your most efficient neighbor, and most people in your area keep their AC at 78 degrees.” Users can view reports online through the service’s website, through email, text messaging, and even social media.

By partnering with First Utility, Opower has secured their first overseas market, and claim to now be reaching 10 million households with their energy management reporting.

Aaron Colter is a freelance writer and marketing consultant in Portland, Oregon. A graduate of Purdue University, he has worked for the NCAA, Dark Horse Comics, Willamette Week, AOL, The Huffington Post, Top Shelf Productions, DigitalTrends, theMIX agency, SuicideGirls, EarthTechling, d'Errico Studios and others. He is also the co-founder of BananaStandMedia.com, a free record label, recording studio, and distribution service for independent musicians.

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