Saving Energy = Saving Money, Say U.S. Ads

What would your household do with another couple hundred dollars a year? Whatever it is, Energy Secretary Steven Chu wants to help it become a reality for you, as per a new national education campaign aimed at helping households save money on utility bills.

The series of public service advertisements (PSAs) were created pro bono for the U.S. Department of Energy (DOE) and the Ad Council by Texas-based advertising agency GSD&M. They outline the many merits of taking simple steps at home like sealing leaks, switching from old fashioned incandescents to CFLs and LED bulbs, and using energy efficient appliances.

Energy Savers ad campaign

image via U.S. Department of Energy

The main thrust of the campaign? Saving energy means saving cash – which means more money in the bank for whatever else you or your family may have cut out of the budget in recent years. According to the DOE, merely adding a programmable thermostat has the the potential to save a household more than $100 a year on heating and cooling bills, and upgrading 15 traditional light bulbs could earn you about $50 per year.

Information such as this will be conveyed via the campaign’s PSAs, which – following the model of the Ad Council – will be distributed to media outlets nationwide, running in donated advertising time and space.

Susan DeFreitas has covered all manner of green technology for EarthTechling since 2009. She is a graduate of Prescott College for the Liberal Arts and the Environment, and has a background in marketing green businesses. Her work on green living has been featured in Yes! Magazine, the Utne Reader and Natural Home.

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