Green Car Sales Limited By Ignorance

A new study released by Harris Interactive suggests that although alternative vehicle sales are rising, one of the main barriers of continued growth is a lack of insight into the market on the part of consumers.

The report echoes previous studies we’ve covered in some areas, but contradicts others. For example, we recently noted that green car sales have¬†hit a sixteen month low, however, a survey of American drivers suggests buyers will consider eco-friendly vehicles the more gasoline prices continue to climb.

Nissan Leaf battery electric vehicle

image via Nissan

At least one portion of the Harris Interactive study supports what we’ve repeated several times – drivers are concerned about electric vehicle range. Over 40% of the respondents in the recent study said electric cars don’t have the range they need. This idea is, however, most likely born out of ignorance on the part of drivers. While a study earlier this year found the same worry, another found that the vast majority of drivers don’t travel more than 100 miles per day.

Consumers also seem to be confused about who is making electric cars, as most claimed Toyota and Honda were the leaders in the field, even though neither automaker has an all-electric model like the Nissan Leaf, which only 8% of the respondents could identify. This could prove for some difficulty for those automakers choosing to try and make EVs stand out from hybrids.

Aaron Colter is a freelance writer and marketing consultant in Portland, Oregon. A graduate of Purdue University, he has worked for the NCAA, Dark Horse Comics, Willamette Week, AOL, The Huffington Post, Top Shelf Productions, DigitalTrends, theMIX agency, SuicideGirls, EarthTechling, d'Errico Studios and others. He is also the co-founder of, a free record label, recording studio, and distribution service for independent musicians.

1 Comment

  • Reply August 18, 2011

    ibyang Online Games

    hello,nthis is true. many people do not patronize green cars because they just do not have the right information. they have misconceptions and fallacies. enough knowledge and understanding will somehow make the people opt for eco friendly cars.

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