Using Social Media For Better Eco Good?

It was only a matter of time before the trends of social media, green living, and personalized marketing combined into a single project that would embody the paradox of the modern consumer concerned with eco-consciousness. Ladies and gentlemen, that day has come. The project is called Double Impact and is sponsored by GoodGuide, a site that rates goods based on environmental impact, HappyFamily, a line of organic baby foods, Earthbound Farms, one of the largest organic produce companies in the U.S., and The Discovery Channel’s TreeHugger website.

Boiled down, the idea behind Double Impact is to first get consumers to connect to the program by logging on with their Facebook credentials (this does’t look to be optional). Then, reward consumers with a fictional point system for checking into places such as public transit stations or farmers markets, completing quizzes on TreeHugger, and other associated items.

image via Double Impact

The more fictional points a participant has, the more the participating brands will donate to that user’s choice of nonprofit organization, either Healthy Child Healthy World, World Wildlife Fund, Pesticide Action Network, or Bright Pink. The idea behind the project comes from the San Francisco based company Formative Labs.

One thing to note here – before signing up for this program, since you’ll be sharing social media data and perhaps energy usage patterns – is to make sure to check out the privacy policy first.

Aaron Colter is a freelance writer and marketing consultant in Portland, Oregon. A graduate of Purdue University, he has worked for the NCAA, Dark Horse Comics, Willamette Week, AOL, The Huffington Post, Top Shelf Productions, DigitalTrends, theMIX agency, SuicideGirls, EarthTechling, d'Errico Studios and others. He is also the co-founder of, a free record label, recording studio, and distribution service for independent musicians.

1 Comment

  • Reply June 29, 2011

    Geri Stengel

    A great example of collaboration and of maximizing social mediau2019simpact but I also very much like your heads-up: Check the privacy policy.

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