Green Car Sales Said To Remain Low

According to a new report from J.D. Power and Associates green car sales will remain low over the next few years, only representing ten percent of the U.S. automobile market through 2016.

Looking at hybrid, clean diesel, electric, and plug-in hybrid vehicles, the study found that saving money on fuel costs was a stronger incentive for consumers to choose green cars than environmental impact. For example, while 75% of respondents said they would consider a hybrid car to save on gasoline, only 50% said they would make the switch to better the environment.

image via Suzuki

Approximately 4,000 respondents were surveyed in February of this year to act as the basis for the report. And based on their responses, the potential driving range of a product, especially electric vehicles, was a huge factor in purchasing a new vehicle. But, although hybrid cars in particular have overcome performance issues, the end of federal tax subsidies has made the final cost of such models too large to justify for many consumers. However, the firms expects 159 hybrid and electric vehicles will be on the market in 2016, compared to only 31 in 2009.

A similar report from Nielsen recently came out, stating many of the same points J.D Power and Associates noted. Are you in the market for a new vehicle soon? If so, what features do you absolutely need, and which are you willing to compromise over for less impact on the Earth?

Aaron Colter is a freelance writer and marketing consultant in Portland, Oregon. A graduate of Purdue University, he has worked for the NCAA, Dark Horse Comics, Willamette Week, AOL, The Huffington Post, Top Shelf Productions, DigitalTrends, theMIX agency, SuicideGirls, EarthTechling, d'Errico Studios and others. He is also the co-founder of BananaStandMedia.com, a free record label, recording studio, and distribution service for independent musicians.