A recent poll of 1,510 consumers within major metro markets stretching from Maine to Florida–including Boston, New York, Philadelphia, Washington, D.C., and Miami–found mixed results on green awareness and green building.
The poll, conducted by TD Bank, sought to uncover consumers’ knowledge concerning green or sustainable buildings in their area, and if they believe these structures have a positive impact on the environment and on worker health. The poll showed that nearly three quarters of respondents believe that green buildings have at least some impact on the environment, but only one-third of them are aware of any sustainable buildings in their area.
Another interesting factoid: the poll also showed that 88 percent of respondents feel some responsibility towards leaving a greener environment, but only 37 percent translated that sense of responsibility into actually choosing a business because of its environmental products, services, or policies.
Of those, however, younger people appear to be leading the charge, with Millenials, ages 18 to 34, showing up as the age group most likely to support green businesses. Forty-nine percent of individuals in this group reported supporting green businesses, as opposed to 36 percent for 35 to 54-year-olds, and 27 percent for those at age 55 and above. More information on the poll is available online.