Japan Disaster Spikes Clean Energy Interest

What’s on America’s mind, following the Japan tsunami disasters and associated nuclear plant meltdown? While there are, of course, many answers to that question, a recent report from Yahoo! Green suggests that renewable energy is one of them.

According to the green arm of the popular search engine, searches for “wind power” spiked considerably this March, while searches in April for “wind power” are 602% higher than the same period in 2010, and those for  “solar energy” are 141% higher than for the same period in 2010.

Yahoo! Green searches

image via Yahoo!

Another interesting tidbit–Yahoo Green notes that while women in general seem more interested search terms associated with organic food and green living, men seem to be more interested in alternative energy sources, as 61% of searches this month for both “wind power” and “solar energy” were made by males–those residing in Illinois, Ohio, Texas and New Jersey in particular.

Some other hot topics recently should come as no surprise, either, with terms such as “radiation detector” spiking 2,378% on Yahoo! Green. Yahoo! searches for “what is radiation” spiked 488% (with 76% of searches coming from males and 3-out-of-5 searches from adults aged 30-54) and “how nuclear power plants work” spiked by 281% over the same period of time (with 43% of searches from 30-44 year olds).

Other newly-popular search terms include “solar panels” and “hybrid cars.”

Susan DeFreitas has covered all manner of green technology for EarthTechling since 2009. She is a graduate of Prescott College for the Liberal Arts and the Environment, and has a background in marketing green businesses. Her work on green living has been featured in Yes! Magazine, the Utne Reader and Natural Home.

1 Comment

  • Reply May 4, 2011

    Deborah Henderson

    You forgot to count me! I have been researching solar & wind energy & waiting less patiently every day since 1970! The year I started college the news promised us solar & wind energy & electric cars. I am not a scientist. I depend on you scientists to research & develop what you have promised. I depend on the officials I elected to come through with the tax advantages promised also. I am sitting here in my south-facing home waiting for the efficient technology & the tax breaks needed so that I can afford to go green. I am told that my cellphone & my video camera are already obsolete. I cannot spend $20k on solar til they get it right. I am the person who drove a 94 Honda Civic for 14 years. You need to market to ME!

Leave a Reply