Dell Recycles 150 Million Pounds Of E-Waste

As Earth Day comes around again this year, companies are racing to prove their dedication the planet. One of those companies, computer giant Dell, recently announced that it helped divert 150 million pounds of electronics globally from landfills in the fiscal year.

The company also said that employees would be participating in green activities through-out the week in celebration of Earth Day, which, let’s face it, is little more than a PR stunt with questionable long-term benefits. The company has, however, made some good improvements with its Reconnect program, a partnership with Goodwill that we’ve previously covered.

image via Dell

The computer corporation says it was the first major manufacturer to ban the export of non-working devices to developing nations, but the company’s image hasn’t been exactly sterling since then, as we covered Greenpeace’s campaign to remove harmful chemicals from the production process.

Dell claims it is two-thirds of the way towards its benchmark of recycling 1 billion pounds of e-waste by 2014.

Aaron Colter is a freelance writer and marketing consultant in Portland, Oregon. A graduate of Purdue University, he has worked for the NCAA, Dark Horse Comics, Willamette Week, AOL, The Huffington Post, Top Shelf Productions, DigitalTrends, theMIX agency, SuicideGirls, EarthTechling, d'Errico Studios and others. He is also the co-founder of BananaStandMedia.com, a free record label, recording studio, and distribution service for independent musicians.