According to Steve Doyle, president of Brookfield Homes‘ San Diego/Riverside division, his company took advantage of the recent slow-down in the real-estate market to re-think its business model. The result was Rockrose at The Foothills, a Carlsbad, California, development, for which the company recently won a Carlsbad Chamber of Commerce Environmental Spirit Award. Brookfield is the first homebuilder to receive the Chamber’s award for environmental stewardship.
The Rockrose development, which opened last year, features single-family, detached homes that exceed the state of California’s energy efficiency standards by at least 35 percent. These homes incorporate six areas of eco-friendly design, including energy and water conservation, waste reduction, improved indoor air quality, sustainable building materials/wood conservation, and renewable energy/solar power.
These areas of emphasis play out in the form of tankless water heaters, a recirculating hot water system, Merv 8 air filters, low VOC carpets and paints, formaldehyde-free insulation and options like photovoltaic solar panels and electrostatic air filters.
Lee Schavrien, senior vice president of finance, regulatory and legislative affairs for Sempra Energy Utilities, highlighted Rockrose, in a statement, as a “model for other home builders – even a challenge for other developers.” The development encompasses around 482 new homes ranging from approximately 1,700 to over 3,000 square feet in size.
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