Geneva Auto Show: Mitsubishi e-compact

Mitsubishi Motors Corporation (MMC) has unveiled their Concept-Global Small vehicle called the “e-compact” at the Geneva Auto Show. The concept vehicle is specifically designed to anticipate the growing market of individual compact cars in emerging countries like China. Developed in Okazaki, Japan over the course of two years, the “e-compact” is part of Mitsubishi’s Global Small project that seeks to start from the bottom-up in terms of design.

 

The core concept of the Global Small project rests on efficiency, both in the manufacturing process and at the consumer use level. Mitsubishi is predicting that environmental regulations, as well as fossil-fuel prices, will be big determining factors for customers in the coming years, and are constructing the “e-compact” with those assumptions in mind. While previewed at the Geneva Auto Show, the company is expecting a production form model to be available near the end of 2011.

image via Mitsubishi Motors

The five door, four passenger vehicle is equipped with a 1.0 litre, 3 cylinder Mitsubishi Innovative Valve timing Electronic Control system (MIVEC) gasoline engine and brake regenerative system. By the time the car is available for purchase, Mitsubishi plans to have a 1.2 litre model available as well, though it is also engineered to accommodate a 100% electric power train.

 

Manufacturing of the “e-compact” is expected to take place at an all-new facility currently being built at the Laem Chabang Industrial Estate in the Chonburi province of Thailand. At this time, Mitsubishi is planning on starting a production schedule in early 2012 for the subcompact, and is setting a volume goal of 150,000 units to be shipped worldwide.

Aaron Colter is a freelance writer and marketing consultant in Portland, Oregon. A graduate of Purdue University, he has worked for the NCAA, Dark Horse Comics, Willamette Week, AOL, The Huffington Post, Top Shelf Productions, DigitalTrends, theMIX agency, SuicideGirls, EarthTechling, d'Errico Studios and others. He is also the co-founder of BananaStandMedia.com, a free record label, recording studio, and distribution service for independent musicians.