Geneva Auto Show: Rolls Royce 102EX Phantom

There are cars we all consider to be luxury, and then there are cars we all know are nothing but luxury. Such is the case with Rolls Royce, which is finally getting on board the green car ride with word that it will be debuting at the upcoming Geneva Motor Show an electric test vehicle project called the 102EX.

The 102EX, according to Rolls Royce, is a one-off, fully electric powered Phantom. This vehicle, also known as the Phantom Experimental Electric (EE), is designed to serve as “a test bed to gather a bank of research data which will be crucial in informing future decisions on alternative drive-trains” for the uber expensive luxury auto brand.

Rolls Royce EV

image via Rolls Royce

Rolls Royce had practically nothing to say about technical specifications on this electric vehicle prior to its Geneva debut. Also, it doesn’t look as if there are plans to develop a production version as yet. This research project vehicle will be hitting the road for a world tour of sorts, however, heading to Europe, the Middle East, Asia and North America so the company can “carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.”

Out of the gate, it doesn’t sound as if Rolls Royce CEO Torsten Müller-Ötvös is overly sold on the electric vehicle concept. He said that “I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience.” We assume that means also whether or not people will be willing to pay Rolls Royce prices for an electric car.

I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.

1 Comment

  • Reply February 22, 2011

    Mike Barretto

    RoLLS Royce- Going GREEN..with Electric..LUXURY & GREEN..The price of this car would still “ELECTRIFY”..the customers.

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