Martha Stewart GreenHouse Tries To Be Eco

Martha Stewart made it pretty and KB Homes made it what they say is green–‘it’ being the KB Home “GreenHouse: An Idea Home,” a new net-zero residence featured by Builder Magazine at the National Association of Home Builder’s International Builders’ Show (IBS) this week in Orlando.

The 13th in Builder Magazine’s Concept Home series–which annually showcases “an impactful and interesting new concept in homebuilding”– the GreenHouse has been labeled as a “Maximized Energy-Efficient Home” by the U.S. Department of Energy and garnered Energy Star and WaterSense qualifications, as well as LEED Platinum and Environments for Living green certifications. It sports solar panels, energy efficient appliances, a stormwater collection system, EV charger and lots more.

KB Martha Stewart Home

image via KB Home

Additionally, those who attended a media tour of the home this week reportedly were impressed with the building’s aesthetic appeal–courtesy of Martha Stewart Living Omnibus–citing its “elegantly traditional exterior,” and free flowing and inviting interior. The home, among other things, features a telescoping patio door that spans the length of the kitchen and leads to a spacious lanai, designed to bring the outdoors into the living space.

Now, all of this being said, how green can a house like this really be? KB Home has made a lot of effort to promote this as such, but we sort of wonder how much of this is dressing. Is it a step in the right direction, or are we just fooling ourselves with regards to the “greening” of new homes which so often today end up in non-eco friendly sprawl? It is something to consider as you ponder the self proclaimed eco wonders this model design has to offer.

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Susan DeFreitas has covered all manner of green technology for EarthTechling since 2009. She is a graduate of Prescott College for the Liberal Arts and the Environment, and has a background in marketing green businesses. Her work on green living has been featured in Yes! Magazine, the Utne Reader and Natural Home.