Genovation’s Green Dream Advances

It’s a long way to market if you want to make an electric vehicle (EV). GM’s Bob Lutz floated the idea that would become the Chevy Volt in 2003, and work began on it in earnest in 2006 – and that was a big corporation with a design and production infrastructure in place. For a startup like Genovation, the road to market might be even more challenging, so you can understand why the company gleefully put out word that it had completed “Phase I” of development of its G2.

What that means, the company said, is that it now has “design details critical to a comprehensive business strategy, including cost analyses, performance simulations, crash simulations, computational fluid dynamics analyses and two quarter scale models.” Tata Technologies was signed on by Genovation last year to perform that work, and Genovation has corralled a host of other collaborators, including Metala, for the structural design and manufacturing, and Dana Thermal Products for engine cooling, battery management and cabin climate control.

G2 electric vehicle, Genovation

image via Genovation

Genovation, based in Rockville, Md., said the announced move forward still leave two significant phases – of unspecified length – to go before it’ll be ready to produce the G2 and fulfill what it calls “The Green Dream.” They’re aiming for a plug-in electric with range extender – like the Volt – but veer off into big ambition with talk of using renewable materials, including the possible use of bamboo, flax seed and other natural fibers to form the fiberglass body, and recycled steel for the tubular frame and flame resistant natural materials for various interior components.

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Sports columnist, newspaper desk guy, website managing editor, wine-industry PR specialist, freelance writer—Pete Danko’s career in media has covered a lot of terrain. The constant along the way has been a fierce dedication to knowing the story and getting it right. Danko's work has appeared in Wired, The New York Times, San Francisco Chronicle and elsewhere.