Detroit Auto Show: Toyota Prius C Hybrid

Toyota is showcasing its new something-for-everyone Prius family of cars, including a new C concept model perhaps designed for urban dwellers. What does the C stand for? That’s for city, although you could also think of it as compact.

The concept Prius C revealed at the North American International Auto Show is for people “interested in a smaller hybrid at an entry price point and with superior fuel economy,” the company said, specifically mentioning young singles and couples who want to live the green lifestyle.

Toyota Prius C concept

image via Toyota

“This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior,” Toyota said. “It will include many advanced technology features, including some offered on the current Prius.”

Toyota said the C will beat its regular Prius in miles per gallon. It’ll be interesting to see by how much – the 2011 is already the top-rated vehicle in the EPA’s latest fuel-economy rankings. As far as availability goes, Toyota added the C is “the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any ‘cordless’ hybrid.”

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Sports columnist, newspaper desk guy, website managing editor, wine-industry PR specialist, freelance writer—Pete Danko’s career in media has covered a lot of terrain. The constant along the way has been a fierce dedication to knowing the story and getting it right. Danko's work has appeared in Wired, The New York Times, San Francisco Chronicle and elsewhere.