CES 2011: Panasonic Eco Initiative

A giant like Panasonic comes to the Consumer Electronics Show with a lot of goals – on the day before the event began, it put out no fewer than nine press releases with the “LAS VEGAS” dateline – but a cornerstone of the company’s strategy was clearly to buttress its green credentials. That became clear when it announced a collection of sustainability-related initiatives, vowing to double the sale of “environmentally conscious” products in North America, double the number of drop-off locations for its recycling program and reduce by 45 percent the greenhouse gas emissions at its headquarters operations.

“Panasonic aims to become the Number One green innovation company in the electronics Industry by 2018, which will mark our company’s 100th anniversary,” Panasonic North America Chairman and CEO Joseph M. Taylor said in a statement.

Panasonic, eco intiative

image via Panasonic

The company had some good news to tie into the eco strategy, putting out word that its VIERA TC-P42S30 Full HD Plasma HDTV had won an International CES Innovations 2011 Design and Engineering Award in the Eco Design and Sustainable Technology product category. Panasonic said components used in the TV assembly include lead-free front and rear panels as well as lead-free electrodes and protective coatings that help it meet standards for limiting the use of potentially hazardous substances.

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Pete Danko is a writer and editor based in Portland, Oregon. His work has appeared in Breaking Energy, National Geographic's Energy Blog, The New York Times, San Francisco Chronicle and elsewhere.