As it wrapped up a first-ever Consumer Electronics Show appearance that was focused on its smart-home technologies and products, GE put out word that the next round of its Ecomagination Challenge would focus on … you guessed it: “Powering Your Home.”
The previous round of the Ecomagination Challenge, part of a larger, $200 million innovation commitment by GE and its venture capital partners, had focused on “Powering the Grid.” That resulted in 4,000 ideas submitted – more than 1,100 in the category of home energy use. “The volume of ideas in this area sparked us to take a new look at consumer energy usage and focus on innovation that people can touch and feel – solutions that can help harness and improve energy efficiency at home,” said Beth Comstock, GE’s chief marketing officer and senior vice president.
In the next phase, GE said, the already-submitted ideas will be reexamined and “participants are encouraged to submit new ideas or resubmit an idea if it has evolved.”
What’s in it for the participants? Potentially, a lot. “In addition to investment, commercial relationships and other partnership opportunities, the judging panel of GE executives and leading academics and technologists will select five $100,000 Innovation Award winners whose ideas represent pioneering entrepreneurship and innovation,” the company said. Get in on the fun at www.ecomagination.com/challenge.
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