Xmas Game Highlights GE’s Green Side

Last year it was Santa’s high tech, green tech sleigh. This year, GE has set up an online interactive game for the Christmas season in which users can match the company’s technologies with classic holiday toys. The company calls the game Santa’s Toy Lab, where Chief Engineer Thomas the Elf is in charge and looking for help from children.

“I find out what the kids need from Santa, and I proceed to invent,” Thomas the Elf says in a press release from the company. “With so many toys still left to make, we need as many new toy engineers as possible to play our gift matching game and help Santa Claus get ready for Christmas.”

Santa's Toy Lab, GE

image via GE

The game features a grid of boxes. Classic gifts fall into the boxes, one by one, and with the clock ticking users are required to quickly grab and move an icon representing a GE technology that would make sense as an update to the classic game. For example, GE says a toy car could be paired with GE’s hybrid drivetrain system; a doctor’s kit stethoscope could be paired with Vscan, which GE describes as a “pocket-sized ultrasound technology allowing (doctors) to see into the body from the palm of their hand;” and a robot dog could be paired with GE Brain, “a mobile sensing, processing, and communication hub that has situational and contextual self-awareness.”

Of course, it wouldn’t be GE if there weren’t light bulbs involved, so in the game a Christmas-tree topping light is matched with a high-output LED bulb, which the company says was developed using jet engine cooling technology.

Users of the Santa’s Toy Lab game score points by correctly matching games and technologies. For each of the first 1,000 kids to post their Toy Lab game scores on GE’s Edison’s Desk facebook page, the company will donate $5 to Toys for Tots.

Looking for green gadget gift ideas for this holiday season? We have you covered with our annual Green Gadgets Holiday Gift Guide – check it out now!

Pete Danko is a writer and editor based in Portland, Oregon. His work has appeared in Breaking Energy, National Geographic's Energy Blog, The New York Times, San Francisco Chronicle and elsewhere.

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