Hybrid Cars Come To Mother Russia

Russian billionaire Mikhail Prokhorov is best known to Americans as the owner of the New Jersey Nets NBA franchise. In Russia, however, he is reportedly the second richest man in the nation and, according to Wikipedia, the 39th richest person in the world. Now he is also the latest to get into the green car game, unveiling in Moscow three hybrid prototypes from his E-Mobile project.

E-Auto, the name of the group behind these vehicles, is said by AFP to be a joint venture between Prokhorov’s financial holding company Onexim group and the carmaker Yarovit-Motors. The hybrid vehicles will be sold under the Yo brand name, according to the state run Russian news agency Ria Novosti, who also said they will have a price tag of under $10,000. Components for the car will begin production in the second half of 2012, at which point sales will also begin.

Yo Mobile

image via E-Auto

As far as on the road specifications go, the Wall Street Journal notes the vehicles – of which were showcased a small van, mini-van and two seater – will only reach speeds of just over 80 MPH, while getting around 67 miles per gallon. The billionaire is reportedly sinking almost $200 million into the E-Auto venture, with the hope that 10,000 of these hybrids will be produced annually and of enough interest to Russians, and perhaps later other Europeans, to buy and drive them.

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I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.