The Toyota Prius: Over 2 Million Served

Toyota’s landmark Prius hybrid car debuted way back in 1997 in Japan, and North America and Europe at the turn of the millennium. How’s the Prius passion, a decade later? Going strong, if the latest sales figures are any indication, as Toyota recently announced that over 2 million Prius’ have now been sold, worldwide.

The Prius–known as the world’s first mass-produced gasoline-electric hybrid vehicle—has sold 2,012,000 units as of the end of September. According to Toyota, consumer demand shows no sign of petering out either, as Prius sales remain “robust” in more than 70 countries and regions, particularly in Japan and North America. The name “Prius” is based on “to go before” in Latin.

Prius

image via Toyota

The third-generation Prius employs the Toyota Hybrid System II (THS II) with a motor speed reduction device.  More than 90% of the THS II was redesigned for the third generation, which boasts a fuel efficiency of 38.0 km/L and driving performance on a par with that offered by a vehicle with a 2.4-liter gas-powered engine. Today’s Prius features four selectable driving modes and available advanced features such as a solar powered ventilation system.

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Susan DeFreitas has covered all manner of green technology for EarthTechling since 2009. She is a graduate of Prescott College for the Liberal Arts and the Environment, and has a background in marketing green businesses. Her work on green living has been featured in Yes! Magazine, the Utne Reader and Natural Home.

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