The words “auto rally” tend to conjure images of revving engines, professional drivers and high-octane cars. This auto rally has a decidedly different focus: educating everyday drivers about how to be greener behind the wheel, regardless of whether they’re driving a chunky SUV or a Prius.
The Go Green Auto Rally kicks off on November 6th and 7th in Long Beach, California, where up to 200 participants per day will pit themselves against each other “in a friendly competition to see who is the best eco driver.” First, participants will learn eco-driving tips and strategies from Go Green Auto Rally driving instructors–then, at the start of the competition, each car registered for the event will be outfitted with an EcoGyzer monitoring system (developed by Nomadic Solutions). This diagnostic system will then monitor each participant’s driving to see how well they put into play what they’ve learned about saving gas behind the wheel. Every driver receives a commemorative Go Green Auto Rally Ice Watch wristwatch, and the overall winner will take home a new sub-compact car (model unnamed).
“Los Angeles has more than 30 million registered vehicles on the road and is the most car populated region of the United States, with commuters logging in 300 million miles daily. Without a doubt, Southern California is a place where the Go Green Auto Rally can make a difference educating people about how to reduce their carbon emissions and costs while also showing them the concept of green speed,” said Go Green Rally Founder Jean Paul Libert, in a statement. “Our goal with the Go Green Auto Rally is to show the 240 million United States motorists on the road right now how they can make a positive difference environmentally no matter what kind of car they drive.”
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