New Green Electronics Label Pops Up

Forget Energy Star. If you live in the Pacific Northwest and want to make sure you’re purchasing a super-efficient television, desktop computer and/or monitor, look for the big orange  “Energy Forward” label.

This new rating system, developed by the Northwest Energy Efficiency Alliance in partnership with various Northwest utility companies and select retailers, went into effect this month. Highlighting electronics that are at least 30 percent more efficient than the EPA’s Energy Star ratings, the Energy Forward label is now featured at Sears, Wal-Mart, Costco, Kmart, Sam’s Club and a range of regional and independent retailers throughout the Pacific Northwest.

Energy Forward

image via Energy Efficient Electronics

Fair enough, you say. But is the greenest television still the biggest, the baddest and the best? According to Karen Austin, president of consumer electronics for Sears Holdings, the answer is ‘yes.’ “The ‘Energy Forward’ message tells customers in the market for a new television that the newer, most technologically advanced products can also save hundreds of dollars in energy costs over the life of the television,” said Austin, in a statement.

The complete list of Energy Forward certified electronics is available online.

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Susan DeFreitas has covered all manner of green technology for EarthTechling since 2009. She is a graduate of Prescott College for the Liberal Arts and the Environment, and has a background in marketing green businesses. Her work on green living has been featured in Yes! Magazine, the Utne Reader and Natural Home.

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