CPUC Launches Clean-Energy Web Portal

Even as California voters contemplate essentially ditching the groundbreaking legislation requiring the state to cut greenhouse gas emissions to 1990 levels by 2020, the state’s utility regulator has launched a slick new effort intended to boost clean energy and energy efficiency.

The California Public Utilities Commission (CPUC) unveiled Engage 360, “with the aim of galvanizing Californians to adopt more clean energy solutions throughout their lives,” the agency said in a press release. The face of what the agency called “a new brand name” is a website launched with a well-organized scattering of information and links on clean energy and energy efficiency.

image via Engage360.com

image via Engage360.com

The CPUC is clearly trying to make an effort to develop a community feel to the website, soliciting visitors to become members, and seeding a number of groups, including, for instance, the solar energy group administered by a program and project supervisor for the Distributed Generation and California Solar Initiative section in the Energy Division at the CPUC.

Engage 360 grows out of the CUPC’s Long Term Energy Efficiency Strategic Plan, adopted two years ago “to encourage behavior changes that save energy, reduce greenhouse gas emissions and support clean energy solutions.”

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Pete Danko is a writer and editor based in Portland, Oregon. His work has appeared in Breaking Energy, National Geographic's Energy Blog, The New York Times, San Francisco Chronicle and elsewhere.

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