Are Americans confused about the myriad of alternative fuel type vehicles coming to the market right now? Hybrid, electric and diesel vehicles are being developed in mass by auto manufacturers who believe there will be interest in them, but while there is a potential market, a Harris Interactive poll suggests that many would be buyers are having a hard time figuring out what to make of all these choices and, as a result, many are holding off on purchasing until the fog clears.
The Harris poll, produced for Mercedes-Benz, “found that nearly one in two adults (48%) would be interested in purchasing an alternative fuel vehicle but are not sure about what type to get (e.g., hybrid, electric, diesel) and only about one in three (35%) say they know which types of AFVs are best for various driving situations (e.g., city, suburban, highway).” And, perhaps even more telling in terms of the education that awaits consumers on green cars, it was found that “a vast majority of U.S. adults (71%) say they are not at all or only somewhat knowledgeable about the difference between various types of alternative fuel vehicles.”
“The end game is zero-emissions driving that doesn’t simply transfer the problem. And, while that is still in the future, each alternative fuel vehicle we introduce is a step in that direction, providing key findings and helping acclimate consumers to new technology,” said Sascha Simon, head of advanced product planning at Mercedes-Benz USA, in a statement.
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