The Ford Path To Electric Car Nirvana

With most of the buzz building towards the future electric car revolution in the United States centered around the upcoming Nissan Leaf and Chevy Volt, it is easy to forget other major auto manufacturers also are rolling out their own electric vehicles (EVs) as well. One of these happens to be Ford, who paid a visit on Tuesday to EarthTechling’s hometown Portland, Oregon to kick off a national EV tour to promote its electric vehicle strategy and educate consumers about what to expect from electrified automobiles and what is needed from the public and private sectors to support this new technology.

Ford Focus Electric

Ford Focus Electric - image copyright EarthTechling

Ford, along with local utility partner Portland General Electric (PGE), was on site at Portland State University (PSU) to answer questions from the media and show off some of the Michigan automaker’s green vehicles. PSU was the chosen venue because the university locally has become a major sustainability hub, with many of the school’s bachelor’s, master’s and doctoral degrees incorporating some form of sustainability into the curriculum. PSU also has its own green research center, called the Center for Sustainable Processes and Practices, which is pursuing research in a number of eco-focused areas.

Ford Escape Plug-in Hybrid

Ford Escape Plug-in Hybrid - image copyright EarthTechling

Ford spent the better part of the press event talking about its EV plans, as well as going into details about working with utilities like PGE “to share information on charging needs and requirements to ensure the electrical grid can support the necessary demand for electric vehicles, as well as partner on consumer education outreach around electric vehicles.” We’ve written up before many of the initiatives Ford is doing in the green car market segment and shared with the public, including a hybrid version of the Ford Fusion, an electric version of its Transit Connect commercial van, going electric with its Ford Focus, working with Microsoft (who was also present at the event) to integrate its Hohm energy management service with electric vehicle reporting details and making a domestic plant that will produce the Focus electric vehicles be partially powered by solar energy.

I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.