New GE CFL Bulbs Look Like Incandescents

Would you be more inclined to buy a compact fluorescent light bulb (CFL) if it looked like a regular incandescent bulb? That is what GE is betting, unveiling today its new Reveal Glass Covered CFLs in 9-, 15- and 20-watt options, which are the regular incandescent equivalent of 40-watt, 60-watt and 75-watt respectively.

These new Reveal CFL bulbs, GE said, offer up to 75 percent less energy usage and, based on an electricity rate of 10¢/kWh, energy savings between $24-$44 in electricity costs over the life of the bulb, depending on which wattage is used. Bulb life is also longer than incandescents, lasting up to eight times longer, or five years. Pricing for these bulbs will be in the $6.50 to $9 range.

GE Reveal CFL

image via GE

“Our goal is to give homeowners options when selecting the right type of efficient lighting for their space,” says Brian Sroub, chief marketing officer, GE Lighting, in a statement. “Utilizing Reveal CFL technology inside a standard-shaped bulb is the latest contribution to our growing line of money- and energy-saving alternatives.”

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I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.