Are Americans just not that interested right now in doing energy efficiency upgrades to their homes? A sobering survey released by ServiceMagic, a website connecting consumers with prescreened, customer-rated service professionals, seems to indicate so. This seems to even be the case in the face of numerous tax credits for things like better appliances and renewable energy installations.
The survey, part of ServiceMagic’s Q2 2010 Home Remodeling and Repair Index, found that while 59 percent of Americans considered green alternatives for their home improvement projects in the last quarter, only 19 percent of homeowners surveyed were motivated to conduct home improvement projects because of tax credits. Window energy efficiency was the leading choice among those who did do green retrofits, with 83 percent of those surveyed investing in windows for energy reasons with cost saving from increased energy efficiency being the top motivation.
Moving beyond those who did window upgrades, ServiceMagic found that of those who did not consider green alternatives, 50 percent were not aware of them, while 27 percent did not like the green product choices and 16 percent found the cost of green products outweighed the benefits. Moreover, less than 10 percent of homeowners requested green or energy efficient alternatives for their home improvement projects, as reported by 62 percent of service professionals.
“A surprising trend this quarter is what we are learning about consumer purchasing behavior around green and energy efficiency,” said Craig Smith, CEO for ServiceMagic, in a statement. “While we show a fairly decent level of awareness for green and energy efficient alternatives, it isn’t translating to action beyond window projects.”