In the perfect blend of altruism and capitalism, Office Depot celebrated Earth Day this year with a Trade-In Trade Up promotion designed to help customers recycle old electronics while giving them an incentive to purchase new ones. Now, the results are in: the office supply store chain succeeded in recycling 562 tons of electronic in the month of April, beating its stated goal by 162 tons.
The techno trash recycled during the promotional period included printers, shredders, notebook computers, digital cameras and ink and toner cartridges. Office Depot stores in California led the way with over 13 tons recycled, followed by Florida and the Northeast U.S. as a whole. If you missed the April promo period, fear not: Office Depot customers can still recycle old ink and toner cartridges and receive $3 back in Worklife Rewards (and get cash rewards by for recycling other techno trash as established by Gazelle, via an Office Depot giftcard).
“When people consider ‘green,’ the majority first think about recycling,” said Yalmaz Siddiqui, Director of Environmental Strategy for Office Depot, in a statement. “However, the recycling rate for technology and toner cartridges is still much lower than the rate for paper and plastic bottles. Through Office Depot’s 400 ton challenge, we wanted to help accelerate the adoption of technology recycling in the United States. The results show that our customers responded.” More info on e-waste recycling through Office Depot is available here.