Can a billion acts of green organized through social media help change the world? That’s a goal of the Earth Day Network and consumer products company Procter & Gamble, which jointly have unveiled Facebook and iPhone apps to get more people involved in the Billion Acts of Green campaign centered around Earth Day.
The two organizations said that these apps will enable people to “make a pledge to lessen their environmental impact and promote environmentally beneficial habits to friends and family via social media channels.” Users via these outlets will be able to make a pledge of something green they want to do, be able to share it with others and “also view Earth Day events and pledges in their area, upload new events and activities, and access a list of other ways to get involved and help the environment.”
“The Billion Acts of Green program is meant to show how individual and collective actions can help lower carbon emissions and make improvements on behalf of the planet,” said Kathleen Rogers, President of Earth Day Network, in a statement., “We are driving this program through the use of social media to help educate people about how their actions in the home can make a real difference.”
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