Tesla, Tag Heuer Announce Roaming Global Roadster Road Show

The other week at the Geneva Auto Show, if you’ll remember, luxury electric car manufacturer Tesla Motors announced it had teamed with luxury watch maker Tag Heuer to unveil a one-of-a-kind Tesla Roadster branded with the Tag Heuer label. That vehicle, after leaving the Geneva Auto Show, made its way over to Baselworld, the world’s largest watch exhibition. It was at Baseworld, the two companies said, that they would be making some more big announcements. Well, they just did – plans are in motion to take the “Foucault Field Gray” colored electric ride on a world tour, said to be “the first round-the-world tour by a zero-emission GT car.”

Tag Heuer, in kicking off its Baselworld presence, unveiled as well a new concept watch that fits in the Roadster’s specially-designed center console (see below). As for the world road show, the special Roadster will embark on what is being called the Odyssey of Pioneers, a really long trip around the globe (we say this because Tesla says it will be 12,000 miles, while Tag Heuer is saying it is 37,000 km/24,000 miles – given that the distance around the globe is a little over 24,000 miles, we will let you ponder if the Roadster can motor across oceans while we seek an actual real number). Actor Leonardo DiCaprio, along with the Tesla and Tag Heuer CEOs, are kicking the trip off apparently. Telsa says “there will be a variety of ways for Roadster owners and fans to get involved with the trip.”

Tag Heuer Tesla Watch

image via Tag Heuer

The travel schedule for the Odyssey of Pioneers road tour goes something like this: Monaco (March 25-28), Milan (April 7), Budapest (April 15), Warsaw (April 22), Moscow (April 29-May 2), Delhi (May 20-23), Beijing (June 3-6), Shanghai (June 17-18), Tokyo (July 8-11), Los Angeles (July 29-30), Miami (August 19), New York City (Sept. 2-5), London (Sept. 16-19) and Paris (Sept. 30-Oct. 17). One can follow the trip as it unfolds on the tour’s Web site. The Roadster will, of course, be accompanied at the different stops by a variety of Tag Heuer watches.

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I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.