We’re sure you’re aware of a modern cell phone’s ability to perform advanced functions such as playing music and videos, download games, and capture videos — but did you know they can also be used to plant trees? PlantMyPhone has partnered with eight colleges renowned as leaders in environmental responsibility to launch the PlantMyPhone Campus Challenge to fund one million planted trees by 2011.
With some cell phones made to be environmentally friendly PlantMyPhone, an official partner of the United Nations Environment Programme’s Billion Tree Campaign, sees its Campus Challenge campaign as a logical next step in spreading environmental awareness. According to an official release, each student involved in the program recycles their old cell phones and is directly made aware of their contribution by being “informed of the number of trees that were planted from the proceeds of their cellphone’s [sic] value.”
A minimum of one tree is planted per recycled phone, but an average of 15 planted trees per phone are projected. As extra incentive to donate old phones, students are given an opportunity to win $1,000. Students whose schools are involved in the program (University of San Francisco, Oregon State University, Willamette University, Tufts University, Kansas State University, Middlebury College, Tulane University, Johns Hopkins University) can obtain postage-paid mailing bags on campus or can print out free shipping labels from the PlantMyPhone website.
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