GE Survey Finds Americans Warming Up To Smart Grid Idea

Americans are smartening up about smart grids — that’s the conclusion reached via a survey conducted by General Electric and StrategyOne earlier this year, which revealed that 78 percent of polled Americans familiar with the term “smart grid” believe the technology would reduce power outages and restore power more quickly when one does occur.

The survey was conducted after a recent bout of Nor’easters, storms capable of producing heavy amounts of wind, rain, and snow when moisture and cold are collide, left thousands without power for days. Conducted via telephone interviews with a nationally representative sample of 1,000 consumers, the survey also indicated too few Americans remain unfamiliar with the term “smart grid” – 80 percent of those who are unaware wish to be educated on the technology: what it is, how it will benefit them, and how to determine if they are connected to a smart grid.

smart grid

Image via Intel

Most of those polled expressed interest in a time-of-use model for electricity which is said by GE to be “a special case of price discrimination in which producers charge different rates for a given good or service depending on the time, day, month, etc.” While enthusiastic about such a scheme, most of those surveyed did understand that establishing a time-of-use pricing model would take time.

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