Looking for a good, green vacation? Travelocity recently announced that it has embraced the green lifestyle (and that attractive LOHAS market segment) with the launch of a sustainable travel microsite within its main website, as part of its Travel for Good program.
The service, which claims to make it “easy and affordable” for consumers to go green on vacation, features a Green Hotel Directory, a carbon offset program, and information on volunteer vacations. The hotel directory features than 700 eco-friendly hotels from around the world, flagging green hotels within the general shopping path to allow for at-a-glance cost comparisons. Travelocity’s “voluntourism” options are offered through organizations such as Cross-Cultural Solutions, Earthwatch Institute, Globe Aware, and the American Hiking Society.
As a carrot to promote the program, Travelocity will be awarding $5,000 each quarter to “deserving travelers who have demonstrated long-term commitments to service.” The new microsite can be accessed by visiting the Travelocity Travel for Good section or by clicking the Green Travel or Voluntourism links on the homepage.
Travelocity Travel for Good [via press release]