Is 2010 Finally The Year of The EV?

The electric vehicle boom is building up steam, with hundreds of thousands of EVs slated to take to the world’s roadways within the next five years.  According to a new white paper from Pike Research, a market research and consulting firm that provides analysis on global clean technology markets, 2010 will be a critical year for the emerging EV industry. 

The white paper, entitled “Electric Vehicles: 10 Predictions for 2010,” explores hot topics in the EV world and assesses their impacts on key industry players such as auto manufacturers, battery makers, utilities, and smart grid companies.  In this paper, Pike Research predicts that the cost of owning and driving an electric vehicle is not likely to be cheaper than using gasoline, and that the plug-in hybrids of 2020 may not resemble the plug-ins of 2010.  It also suggests that the lithium ion batteries sold with the first EVs may have little to no resale value; that Asia will be the dominant supplier and consumer of electric vehicles and batteries; and that the grid as a whole will accommodate and (even benefit) from EV charging–but neighborhoods with too many EVs could contribute to grid overwhelm. 

image via Pike Research

image via Pike Research

“The electric vehicle market is full of myths and misinformation,” said Pike senior analyst John Gartner, in a statement.  “Our analysis shines a bright light on key business and technology issues in the EV industry and reveals important truths about how the market will evolve in 2010 and beyond.” The white paper is now available on the firm’s website.

Electric Vehicles: 10 Predictions for 2010 [via press release] 


Susan DeFreitas has covered all manner of green technology for EarthTechling since 2009. She is a graduate of Prescott College for the Liberal Arts and the Environment, and has a background in marketing green businesses. Her work on green living has been featured in Yes! Magazine, the Utne Reader and Natural Home.

Be first to comment